If you are part of a smaller business sending out a newsletter or email series to around 1,500 people per month, you'll require less sophistication regarding automation and response handling, and you'll be able to handle some of the work manually. Whether your business is small, medium or colossal - email response handling is of vital importance. If someone opens an email on their mobile device and it can’t display correctly, they'll bounce immediately, and your efforts will be redundant. In today's world, fewer and fewer people are opening their emails from a traditional desktop setting, which means choosing an email marketing tool with functionality and mobile-optimized templates is essential. Updating lists and sending emails manually is time-consuming, so choosing an email marketing platform that integrates seamlessly with your CRM will provide you with a hassle-free solution for managing valuable content and customer data, as well as providing you with an overview of key metrics (open rates, click-through rates) to see which campaigns are performing the best.Ĥ3% of people now check their emails on their smartphone every single day. When you work in digital marketing, your CRM (Customer Relationship Management Software) is your best friend.
When choosing your platform, these are three things you should consider.
HOW TO CHOOSE EMAIL MARKETING SOFTWARE SOFTWARE
That means that choosing the right email marketing software for the job is crucial to your efforts. In the modern age, you need something far more efficient.Īccording to a recent survey, 60% of marketers state that email marketing is producing a significant ROI and 32% state that it eventually will. That said, using an Excel spreadsheet coupled with Outlook to manage your lists and send emails no longer cuts the mustard. It's about communicating with people in a humanized fashion, using targeted content to deliver your message. What to consider when choosing email marketing softwareĪs we know, email marketing isn't about sending random promo emails to people, hoping that they'll become profitable conversions overnight. Read on to find out the key factors you should consider when choosing your email marketing platform and our recommended email marketing solutions. In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will help you effectively manage your lists, connect, campaign. Automated email campaigns account for 21% of email marketing revenue. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.